An architecture for anonymous mobile coupons in a large network
Journal of Computer Networks and Communications (JCNC)
(rank Q2 in Computer Networks and Communications)
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A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year.We propose an architecture which may enable significant improvements over current m-coupon technology, in terms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install any dedicated app; a m-coupon is not bound to any specific device or customer; a m-coupon may be redeemed at any store in a set of potentially many thousands of stores, without any prior arrangement between customer and store. We are not aware of any proposal with these properties.